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Under this inherently orientalist and Islamophobic rhetoric, Palestinian society is deemed backwards and Palestinian queers in need of saving (by Israelis). Alternatively, Israel posits itself as the savior of Palestinian and Arab queers. Under a narrative that relegates queerness to non-Arab spaces, Israel binarizes their identities into the mutually exclusive categories of “Palestinian” and “queer,” while obscuring violence against Palestinians as a whole. Palestine’s queers suffer the violences of settler colonialism and occupation alongside homophobia and transphobia.įurthermore, queer Palestinians are subject to epistemic violence as their identities are routinely erased and manipulated. They are not exempt from marginalization under Israeli apartheid, and in fact suffer compounded violences as hyper-transgressive individuals.
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Queer Palestinians are not spared when Palestinians are bombed en masse, nor are they given a free pass out of Gaza. Īctivists have problematized pinkwashing efforts as an attempt to mask and legitimize Israel’s human rights abuses against Palestinians, regardless of sexuality. This campaign emerged in direct response to “bad press” it received for human rights violations, particularly following global media coverage of the Sabra and Shatila Massacre. Perhaps the most noted example of pinkwashing is Israel’s public relations campaign to promote itself as the “ gay mecca ” of the Middle East. In other words, entities market themselves as “gay-friendly” to gain favor with progressives, while masking aspects that are violent and undemocratic. Pinkwashing now commonly refers to the appropriation of the LGBTQIA+ movement to promote a particular corporate or political agenda. A riff on the term “whitewashing,” defined as an attempt to conceal or dilute unpleasant facts, pinkwashing was coined in 2002 to critique companies that market products with a pink ribbon, which symbolizes support for breast cancer charities, while manufacturing or selling carcinogenic products. The first use of “pinkwashing” is credited to Breast Cancer Action, an organization dedicated to combating breast cancer at the intersections of social and environmental justice. Pinkwashing is a term with multiple meanings, but most commonly refers to the deliberate appropriation of sexual liberation movements towards regressive political ends.